Urban Testing Project

The Rural Market Insight group conducted a study of rapid prototyping and user testing on the Base of the Pyramid (BoP) households located in urban areas in Chennai. The study served to explore whether the [...]

Transparent Chennai – Maps, Data, Insights

Transparent Chennai tries to provide useful, easy-to-understand information about the city that can improve government accountability and empower residents to take action. The site empowers citizens by providing interactive information about their city that helps [...]

The Base of Pyramid distribution challenge

With approximately 700 million people, India’s rural Base of the Pyramid (BoP) market segment presents a significant opportunity not only for multinational corporations but also for small and medium manufacturers and producers. For manufacturers / [...]

Developmental Benefits from a Low Carbon Pathway

India is in a position to reap enormous benefits from a low-carbon developmental pathway. This study shows that a focus on inclusivity in India’s economic growth can result in large benefits. In fact, there are [...]